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Introduction to PeopleMap
Last updated February 4, 2018
What does PeopleMap do?
PeopleMap is an Instagram marketing tool that helps you grow your community authentically. Brands, Agencies, Influencers, and Freelancers use PeopleMap to find, engage, and track their people on Instagram.
Why use PeopleMap?
Real talk. With the algorithm changes, it's more important than ever to grow your community authentically. Marketers, Founders, and Influencers who have been in this game know that engaging with like-minded people and partners is the most effective marketing strategy. The problem is, that takes time. We're not a bot (that will get you banned). We're a tool that will make those manual workflows you do everyday WAY faster. There's a lot of value to the "little things" you come across. PeopleMap helps you see that value, all in one place.
How do we know this? We built PeopleMap internally to grow our account @madewithmap from 0 to 80K followers in a year. Here are things we used to do that took a lot of time:
Our UI (user interface) is meant for the multi-tasker!
We used to spend hours scrolling through suggested users and their followers to find like-minded accounts. Wouldn't it be great if there was a sorting option? There is in PeopleMap.
We used to screenshot cool accounts we followed and never looked at those screenshots again.
We used to make spreadsheets of accounts and manually add all of their stats even though we knew they would be outdated in a few days… erm, hours.
During a campaign, we used to check each Influencer's account to see if they'd posted yet.
Who is PeopleMap for?
PeopleMap is for everyone! Big brands, small brands, agencies, and influencers.
Big Brands use this for strategic marketing initiatives built around an existing community. By tapping into the people already aware of your brand, you can build ambassadorships and track campaigns across communities of influencers; targeting new customers along the way.
Small brands and Freelancers use this for growth and list building. By analyzing similar accounts and identifying their key customers, clients, and/or partners, you'll be able to convert followers to your brand through targeted organic engagement.
Agencies use this to identify and work with new talent, influencers, and micro-influencers. Whether you're a content studio looking for photographers and models, or you want to collaborate with innovative brands, this tool will help you identify those key users and interact with them.
Influencers use this to expand their collaborator networks, build brand lists for integrated partnerships, and grow an even larger community of followers. By building lists and strategically engaging, you'll constantly be on everyone's social radar.
Is PeopleMap approved by Instagram?
PeopleMap has been approved by Instagram to access their API Platform. When you connect your Instagram account to PeopleMap, you're in full control of what data we have access to and can revoke it at any time. We never take any actions on your behalf without your explicit consent.