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List Building for Talent
Last updated April 24, 2018
As a digital agency, you have… what? 30+ clients? That's. A. LOT. Whether you're doing community management, influencer programming, or even content creation, there are so many ways PeopleMap can make your life easier. Especially when clients want to see ROI. Below, we'll walk you through how to find the creative roster you need to execute at your best. From casting, to finding "cool girls who can make videos," we've got you covered.
Casting for a Commercial
If you have a list of creatives specific to your city, first go to that list and filter it by typing in a keyword—like actor or talent—to see who pops up. Or start with our list of New York Talent on Instagram.
Once you find the account that perfectly embodies the talent you want, Analyze that account. Add them to a new list for this casting (eg, Cast for Shoe Commercial).
In the Analyze Panel, search for the word New York and press Filter. In separate searches, try other words like NYC or NY.
Add notes for the accounts you like most. Your other team members on PeopleMap can then go in and handle the pitching or the list building once they know the type of users to build off of.
Finding your crew — Photographer
You have a shoot coming up and you need to find a photographer. You want the photographer to be of a certain creative integrity, and you want the photographer to be a female. Let's use Girlgaze as an example, using two different PeopleMap features.
- Look up @GirlGazeProject on PeopleMap and hit the Analyze button on the profile
- Sort + Filter those results by typing Photographer as a keyword
- Add all the photographers whose work you like into a list called Photographers
- Once you have a good Photographers list going, open the list and search keywords for the city you're looking to shoot
- If you find a city-specific photographer you love, go ahead and Analyze their account, too. This will most likely show you photographers who shoot in similar styles and are based nearby.
- Click Search in PeopleMap and type in #girlgaze to see all the posts using that hashtag
- Filter those posts with either "photographer" or the city name (eg, "new york", "los angeles"). This is approaching the search from the other angle, by filtering the user generated girlgaze content instead of the editorial girlgaze content.
TIP: For communities like Girl Gaze that support female artists and creatives, try keywords like "MUA" and "Stylist" as well.