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How to Find Influencers by Location
Last updated February 26, 2018
Location Specific Hashtags
Filtering is a great way to find people in a specific location. For example, if you're based in Scottsdale, AZ and you're looking for influencers to invite to a local event, you can search #ScottsdaleBlogger or #AZBlogger to see what comes up. If you're not sure about which hashtag to look through, check the number of posts for each, and start with the more popular one. If #AZBlogger has more posts than #ScottsdaleBlogger, search #AZBlogger and then filter those results with scottsdale as a keyword.
Store building a guest list for a local event.
If you're opening a new store in, let's say Nashville, and you want to find micro-influencers to invite to your opening, you can use PeopleMap to search and filter location-based hashtags.
Search for #NashvilleBlogger and click through to the results.
TIP: You can also search for just #Nashville to find other tags for the city; might be some in there you've never seen before!
Set Min. likes to 250 and Min. followers to 3K.
Click Filter. The filtering process could take a few minutes so don't close your browser tab. However, you can click posts while PeopleMap is filtering (each post will open in a panel).
Click posts you like and check out the accounts of the posters. Add accounts you like to a list named Event - Invite. Once you've invited them via email or DM, move the account to a list named Event - Invited.
Analyze anyone you put in the Event - Invite list to find even more like-minded accounts!
LOCATION SPECIFIC ANALYSIS
You can use the Analyze button to find local influencers too. If you know the region well, think of a local shop or cafe. You want a business that only has a few locations (maybe just one), and preferably hasn't expanded out of the area. It should cater specifically to the demographic you want with its branding, neighborhood, or product. Search for the Instagram account of the business on PeopleMap and hit Analyze. If you've picked your business carefully, the results should be mostly full of locals. You can then analyze any other local account you find in those results.
If you don't know a region well, usually a quick Google search will turn up some hyper local businesses in the area. And you don't have to limit yourself to physical stores. Local lifestyle and culture blogs from the area are great Analysis options too. Magazines often get their start by tapping in to local influencer communities, and have highly focused audiences as a result.