The Power of Collaboration

The Power of Collaboration

Guides for Influencers

The Power of Collaboration

Last updated April 29, 2018

 

Collaboration is critical for influencers who want to grow past a few thousand followers. Not only does it give you exposure to entirely new communities, but it builds your personal brand by affiliating it with another high caliber brand; it's social proof. You can't just create content in a silo. You'll miss out on new fans, and new opportunities. Be strategic by collaborating with accounts that you can swap social currency with, in addition to increasing your content production level. Check out Puno's growth chart on the right. See how the bumps are related to collaborations? Read more about how to track campaigns.

PeopleMap Lists are a great way to keep all of those accounts in one place. Once you create your People lists, you can Analyze those accounts to see who they're interacting with. We also have Post lists, which are great for building personalized mood boards and style guides — it's important to know who you are...and who you aren’t.

 

Example

Collaborate with Local Shops

A lot of accounts focus on mentioning big stores (eg, ahem Zara) and forget about local shops and micro-brands. If you can find accounts at your follower level, you're way more likely to collaborate. 

Read how to find and pitch Micro-Brands.

 

Example

Aussie Mum? Collaborate with other Australian Mom Bloggers

  1. Search for #aussiemum#mumblog, or #mumblogger in PeopleMap and click the most popular result

  2. Filter the posts with keyword sydney or whatever city you're in (this filter can take up to an hour to generate a lot of results) and 200 Min. likes.

  3. Look through the posts and click through to the profile.

  4. If you like what you see, click Add to List on the profile. You can add the profile to several types of lists, depending on how organized you want to be. Some example list names:

    • Mom

    • Blogger

    • Sydney
       

  5. To find even more like-minded Mom Bloggers, Analyze each of these accounts in your List—mom bloggers follow other mom bloggers!