List Building for Collabs

List Building for Collabs

Guides for Influencers

List Building for Collabs

Last updated February 5, 2018


List Building

Whether you're looking for brands to work with, influencers to collaborate with, or competitors in your field, PeopleMap Lists are a great way to keep all of those people in one place. Once you create your People lists, you can Analyze those accounts to see who they're interacting with. Post lists are great for building personalized mood boards and style guides—it's important to know who you are...and who you aren’t.



Other Mom Bloggers in Sydney

  1. Search for #aussiemum#mumblog, or #mumblogger in PeopleMap and click the most popular result (mum, not mom; because they're Aussies)

  2. Filter the posts with keyword sydney (this filter can take up to an hour to generate a lot of results) and 1K minimum followers.

  3. Look through the posts and click through to the profile.

  4. If you like what you see, click Add to List on the profile. You can add the profile to several types of lists, depending on how organized you want to be. Some example list names:

    • Mom

    • Blogger

    • Sydney

    • 2018 Event Name - 1 Invite

    • 2018 Event Name - 2 Invited

    • 2018 Event Name - 3 RSVPd

  5. To find even more like-minded Mom Bloggers, Analyze each of these accounts in your List—mom bloggers follow other mom bloggers!




  1. Search for #stylist in PeopleMap

  2. Click the hashtag result that best aligns with your goals

  3. Add filters for Min. followers and Min. likes. You can add a location keyword like london or nyc if you're looking for stylists in a particular region.

  4. Look through the filter results for posts that have the right aesthetic and add those accounts to a Stylist list. If you want to get even more specific, you can make separate lists for locations and types of stylist (editorial vs commercial).




A great way to find photographers is to Analyze a bigger photographer that fits your aesthetic and vibe. This works for any professional, really (eg, Magazine Editors). Like-minded accounts follow/attract other like-minded accounts. This is why the Analyze feature is so key to list building.

  1. Search for the photographer's Instagram account on PeopleMap and click the Analyze button on their profile

  2. Filter your analysis results by typing photographer into the Search field of the results.

  3. Anyone with photographer in their Bio will show up. Pick out the accounts you like and add them to your list.

  4. Analyze every account you found in Step 3.



brands to pitch

You can use lists to manage your process of pitching to brands, by creating list funnels:

  1. Create three Lists: Brands To Reach Out, Brands Emailed, Brands In Talks. You could make these more specific too, if you need to be more organized (eg, Fashion brands, Lifestyle brands, Boutique brands, etc).

  2. Analyze accounts you like (either other brands or influencers) to find brands you want to work with, and add them to the Brands to Reach Out list.

  3. When you email a brand your pitch, move the account to the Brands Emailed list. On the brand account's Profile Detail panel in PeopleMap, click the List button, then deselect the first list they were in and select the Brands Emailed list.

This process ensures you don't pitch the same brand twice or let a brand slip through the cracks, especially if you have a team member helping you out.



Personalized Moodboard

We all have a ~vibe~ we want to exude on our feeds. Having a style guide is key to maintaining that consistency.

  1. Search for an influencer or brand you like on PeopleMap and find one of their posts that really speaks to you. Click it to open the Post Detail Panel.

  2. Click the Add to Post List button and create a List called Moodboard

  3. Go back to step 1 until you've got a good Moodboard list going.

All the posts will show as an image grid, so you'll have a visual diary. And you can always click any post to open its detail panel in PeopleMap.


Community Management Guide

You can use post lists to save posts you want to regram to your own feed. See the Regramming UGC example in the Community Management Guide.