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everything you need to know

Getting started

Support
Introduction to PeopleMap
Getting Started
Introduction to PeopleMap
Getting Started
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Getting Started
Analyze
Getting Started
Analyze
Getting Started

You know when you find an account and you think, "OMG, I love this account!" Then you scroll through their followers to look for more gems? The Analyze button is similar, but way faster.

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Getting Started
Profiles
Getting Started
Profiles
Getting Started

You can look up any Instagram account on PeopleMap to see a profile with key information. From followers to engagement rate, we break down everything you can learn from a person's profile in this section.

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Getting Started
Search
Getting Started
Search
Getting Started

The main search box in PeopleMap lets you look up Instagram accounts and hashtags.

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Getting Started
Lists
Getting Started
Lists
Getting Started

A list is a great way to organize the Instagram accounts you find within PeopleMap. When you come across accounts, it's best to organize them into buckets that will help you (and your team) in the future. Let us explain.

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Getting Started
Stats
Getting Started
Stats
Getting Started

Metrics are important, especially for demonstrating value to potential collaborators. This section shows you how your account's key metrics have changed over time, on a weekly or monthly basis, by analyzing Followers, Average Likes, and all other activity.

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Getting Started
Campaigns
Getting Started
Campaigns
Getting Started

A place where you can automatically calculate the reach, impressions, engagement and growth from one post or a collection of posts? Our Campaigns tool does all that. And this is where we walk you through it.  

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Getting Started
Account and Billing
Getting Started
Account and Billing
Getting Started

Accounts, logins and passwords, oh my! In this section, we walk you through the basic account set up. 

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Getting Started

How to guides

Influencers &
Micro-Influencers

Support
Find Brands to Work With
Guides for Influencers
Find Brands to Work With
Guides for Influencers

So you're ready to monetize your account. Your audience trusts and respects you, so you should be working with brands that you trust and respect. Here are some pitch tips and how-to's for ways to start making that money.

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Guides for Influencers
Pitching to Micro-Brands
Guides for Influencers
Pitching to Micro-Brands
Guides for Influencers

It's smart to go after brands that have similar, if not smaller followings than you. Especially if you're an influencer under 10K looking to grow your social capital. If you are looking to grow, we've got some homework for ya. 

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    Guides for Influencers
    Make Content You Want to Get Paid For
    Guides for Influencers
    Make Content You Want to Get Paid For
    Guides for Influencers

    You can't grow your Instagram alone. Here’s a step-by-step funnel of how you can do it with expert advice from a gal who did it herself - Alex Michael May.

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    Guides for Influencers
    How To Create Case Studies
    Guides for Influencers
    How To Create Case Studies
    Guides for Influencers

    How much is your influence worth? How much is a well-targeted follower (ahem, your community) on Instagram? A great way to find out is to build PeopleMap campaigns and track the results every time you mention a brand in a post. 

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    Guides for Influencers
    The Power of Collaboration
    Guides for Influencers
    The Power of Collaboration
    Guides for Influencers

    Collaboration is critical for influencers who want to grow past a few thousand followers. Be strategic by collaborating with people that you can swap social currency with, in addition to increasing your content production level. 

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    Guides for Influencers

    How to guides

    Brands &
    Micro-Brands

    Support
    Find Influencers by Location
    Guides for Brands
    Find Influencers by Location
    Guides for Brands

    Filtering with PeopleMap is a great way to find Instagrammers in a specific location. We'll walk you through that process, along with a couple others to maximize your location-specific search! 

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    Guides for Brands
    Find Brand Ambassadors
    Guides for Brands
    Find Brand Ambassadors
    Guides for Brands

    A brand ambassador is a person who is paid by your brand (with cash or product) to promote the brand's product or services. In this guide, we help you strategically find and partner with them to grow your brand's social presence. 

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    Guides for Brands
    Find Micro-Influencers
    Guides for Brands
    Find Micro-Influencers
    Guides for Brands

    This highly active and engaged following of a micro-influencer is what drives sales for brands. In this section, we'll walk you through how to find these influencers and ways in which you can utilize them for optimal Instagram growth campaigns.

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    Guides for Brands
    List Building For eCommerce Brands
    Guides for Brands
    List Building For eCommerce Brands
    Guides for Brands

    Whether you’re looking for photographers to shoot your product, retailers for wholesale, or editors of publications for PR, List Building is an efficient way to begin funneling your outreach.

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    Guides for Brands
    Tracking Influencer Campaigns
    Guides for Brands
    Tracking Influencer Campaigns
    Guides for Brands

    One thing clients are always interested in is influencer marketing. In this guide, we'll walk you through our Campaigns tool, which shows exposure, reach, impressions, engagements, AND growth, from a single influencer post.   

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    Guides for Brands

    How to guides

    Agencies &
    Social Media freelancers

    Support
    List Building for Talent
    Guides for Agencies
    List Building for Talent
    Guides for Agencies

    Content creation involves photographers, videographers, models, and directors; basically the creative roster every studio needs. In this guide, we'll walk you through how to find these creatives to make outfitting your studio that much easier.

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    Guides for Agencies
    Community Management
    Guides for Agencies
    Community Management
    Guides for Agencies

    Whether it's attracting new people to your feed, reaching out to people who haven't engaged lately, or creating opportunities for current followers (eg, giveaways!), this guide will help you maximize your engagement.

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    Guides for Agencies