How I use PeopleMap to Promote My Kickstarter

Guides for Professionals

How I use PeopleMap to Promote My Kickstarter on Instagram

— Written by Adam Mieuli

 

Meet Adam Mieuli, a creative strategist from Los Angeles, who used PeopleMap to aid him in getting his Kickstarter campaign 112% funded in 30 days—pretty kick ass! Here’s his story:

I found my opportunity to test the crowdfunding waters and learn what it takes to get funded through Kickstarter’s Make/100. It called for creators to make a small project capped at 100 editions. My first Kickstarter and entry into the Make/100 Project was a Kraft Paper minimalist wallet with pull tabs.

In a little under 30 days, the Kickstarter was funded by 78 people. I spoke with a few of the unknown backers and learned something massively valuable: there’s an audience of people who love to back Kickstarter projects—a mysterious group known as “Super Backers”. It wasn’t just about reaching the audience I had defined for my product, I needed to find and connect with people who are on crowdfunding platforms looking to be early adopters of cool products.

There’s a ton of value in just connecting with people and building up your own network of interesting people
— Adam Mieuli

So, I turned my attention to the undying elder statesman of the corporate computer world—spreadsheets. But I loathe the mind-numbing, masonry work of filling in those little digital bricks.

I brought on a virtual assistant to help speed things along, but even with the extra hands on deck, things still weren’t moving fast enough.  Growing an authentic audience of “Super Backers” takes time and I was short on that. I was also short on finances, people power, and just about every other resource.

Instantly our research time dropped, not just a little, but a skydive from the stratosphere.
— Adam Mieuli

I came across a tool called PeopleMap (ahem, yeah, this tool). I decided, what the hell, and gave the free trial a shot. Instantly our research time dropped, not just a little, but a skydive from the stratosphere. Everyone who mattered to us was on Instagram; every blog, every online magazine, every content creator and Kickstarter project creators who had connections to “Super Backers”, all with their contact information neatly organized and sitting on a digital platter. Our response rate increased tenfold. Within the first two weeks of using PeopleMap someone got back to us, not only interested in our product but in giving me the opportunity to appear on their podcast.  

Before I knew it, the host of The Millennial Money Podcast was in my living room tossing a mic in my hand. That one experience made PeopleMap worth its salt, let alone all the time it was saving us.

Yes, I experimented with other tools, but the beauty of PeopleMap was, like most things, in its simplicity. PeopleMap made making connections easy. Spending time actually talking to people is a whole hell of a lot better than countless hours headhunting, contact digging, and spreadsheet building.

I wouldn’t classify PeopleMap as a single problem-solving marketing tool, it’s a relationship building tool.
— Adam Mieuli

All the brand strategy in the world means nothing if you can’t get your product and message in front of the right people. That’s what PeopleMap helped us do and it made something like getting on a podcast possible on a very tight budget.

On a completely different level, it helped me to realize there’s a ton of value in just connecting with people and building up your own network of interesting people for any project you’re working on. PeopleMap not only eliminated one of the biggest obstacles we had—finding people to contact—it made forming connections and maintaining relationships much easier.

I wouldn’t classify PeopleMap as a single problem solving marketing tool, it’s a relationship building tool. And the education and connections it provided me with is worth more than any amount of funding I could have received for a Kickstarter Project.