- Getting Started
- Guides for Agencies
- Guides for Brands
- Guides for Influencers
TIP: Click those little Info icons () on PeopleMap. They explain what you're looking at.
How do you know if accounts bought their followers OR LIKES?
We can't tell you if an account is fake, but there are clues that may suggest an account has fake followers/likers.
The first question you should ask before even caring if they are fake is "Are the people engaging with this account the type of people you are trying to reach?" For example, if you're a swimwear brand and you only see guys liking the account, is that person the right influencer for you? Or if you're a mom blogger from Texas trying to collaborate with another mom blogger, but you don't see any other moms liking the account, is that who you want following your account?
The quickest way to do this gut check is to look at the first likers on any recent post with over 100 likes. To see those likers, click a post and look for the number of likes under the photo. Click that number to see a panel with the first 100 likers on that post. Scroll through a few of those to get a feel for the audience.
How do I keep from getting blocked for liking or commenting on PeopleMap?
The main thing is to avoid liking or commenting on PeopleMap at the same time as you're liking or commenting on the Instagram app. Sometimes Instagram's systems view that behavior as suspicious and will temporarily block your account from liking or commenting.
Why do I keep getting an error when I try to like?
Instagram may have blocked your account temporarily for liking suspiciously. This can happen sometimes if their algorithms decide that your like behavior is unusual, or if they think you're liking too much. They don't divulge when they change their algorithms, so it's hard to keep track of what constitutes "normal" liking behavior.
Unfortunately, there's not much we can do at PeopleMap to resolve or predict these blocks since they're under Instagram's control. The blocks usually last a few days at most, but unfortunately Instagram doesn't share the duration of their blocks with us. You'll just have to keep trying :(
One workaround is to open the post on instagram.com and like it there. The quickest way is to click the "open in new tab" icon next to the like count under each post you want to like on PeopleMap. It's an extra step, but it can get you over that hump while you wait for Instagram to lift the block. Also, Instagram monitors comments separately from likes. So you can usually still comment, even if you've been blocked from liking.
Do I have to be logged out of my Instagram app while I'm using PeopleMap?
You can be logged in to the Instagram app and browse Instagram while using PeopleMap. But don't like or comment simultaneously on PeopleMap and the Instagram app.
How is my engagement calculated?
Engagement is the percentage of your followers that like and comment on your Instagram posts. For example, if you post a photo that gets 9 likes and 1 comment, and you have 1,000 followers, the engagement on that post is (9+1)/1000 = 1%.
Calculating a profile's overall engagement is a little more complex. To establish a trend, PeopleMap first averages the likes and comments over the most recent 30 posts.
Next, if a profile has fewer than 1,000 followers, the engagement number is reduced to dampen the friend effect; early followers tend to engage more highly because of personal affiliation. The engagement number is also reduced for profiles that have more follows than followers. These adjustments allow you to directly compare the engagement of someone with 500 followers to someone with 100,000 followers.
Finally, the engagement calculation does not count posts older than 90 days. This ensures that a profile's inactivity is expressed in its lower engagement number.
Why don't I see all my followers when I hit the Analyze button?
The Analyze feature looks at the most recent 30 posts on an account and saves the first 100 likers and the last 150 comments for each post. Analysis results do not show all the followers for an account, and they do not show all the likers and commenters (due to a limitation imposed by Instagram). Private accounts are also excluded. Think of analysis results as a statistical sampling of an account's engagement.
How can I use campaign impressions and engagement in my reporting, and where can I see passive engagement (unique number of people who saw a post)?
Use the impressions number as a way to estimate the maximum size of the audience before a campaign and to indicate the scope of the campaign after. Likes and comments (and the engagement %) are the most accurate measure of active engagement. To measure passive engagement (viewing content without interacting with it) you'll need to use the Instagram app for that (logged in as the creator of the post). Instagram doesn't provide 3rd parties with the passive engagement numbers—they're only available to business profiles through the Instagram app.
Can I see Story stats in campaigns?
PeopleMap doesn't show Story stats for the influencers in your campaigns. Instagram doesn't provide a way for 3rd parties (like PeopleMap) to see Story Insights for accounts that you do not control (ie, have the username and password for).
Can I DM from PeopleMap?
Instagram doesn't provide official DM access to any 3rd party tool. Only the official Instagram app is allowed to DM.